Whether you are just starting out, or you've been around a while, proper marketing and branding are key to making sure you remain in business.
ACS uses the extreme functionality of Adobe Creative Suite Master Collection CS3 which includes: Dreamweaver
, Photoshop
, InDesign
, Illustrator
, Flash
, Fireworks
, Soundbooth
and many others. Here are a few of the marketing services we can provide.
- Marketing Design Portfolio
- Logo Design
- Website Design
- Rack Cards / Brochures
- Bulk Mail / Email Marketing
- Ad Design
- Market Analysis
A logo will stay with you and be a cornerstone of your standards and professionalism presented to the public. Done correctly, your logo will be remembered. Generally, we find most business owners have an idea of what they would like to design for their logo, but are unable to move what they envision onto paper (or the computer).
Your logo is your trademark or commercial brand. Brands have become increasingly important components of culture and the economy, now being described as "cultural accessories and personal philosophies."
We can help you design a new logo or redesign an old one. A picture worth a thousand words.
Click here for full details on our web design services.
Airports, travel agencies, visitor's and convention bureaus, RV parks, and many other locations are just waiting for your rack card. A rack card is generally a 4x9 glossy or matte card designed to give a snapshot of what you have to offer visitors in your area. (sample)
Brochures contain more detailed information about your business, a large map, images, etc. Sizes range from a single fold page to a map fold, or even multiple pages. Using InDesign, we can create that brochure for you!
Mailing out brochures, your new rack cards, or even tailored post cards can be daunting. Having your contact lists in shape is a start. Sending out a thousand cards to customers who have moved will only cost you money. Now days, many people prefer to conduct 'blast email campaigns', rather than by the US Postal service. For one, you don't have to pay postage. Second, you receive an almost immediate response if their 'address' is no longer in service. Your return on investment is definitely higher with an email brochure, than one that is sent postage paid.
However, there are times that bulk mail can and will work for you. We can help from stuffing envelopes, applying postage and delivery to the post office. And, depending on your current contact list set up, we can assist with address verification and periodic updating, especially on those mail pieces returned undeliverable.
Great advertising is that which catches your eye, makes you think, and draws you into the possibilities. Choosing the right market to place your ad is just as important. Deciding who your market is, should be your first step. Designing your ad around and for that market is second.
If you are planning on opening a new business or working with an existing one, the first and wisest decision you can make is to analyze your market. Does your business type have a market? Do you have a location? Are you product or service based? There are many questions to be answered, and those answers will determine your success.
Even if you are only placing an ad, analyze your market. Will your ad reach your market, or fall on deaf ears? Just because you can, doesn't mean you should.
We will analyze the current market trends, and population demographics and prepare a detailed report to help guide you in determining how the market will respond or if it is able to support your business.